Smartphone shipment at 46.6 mn units in Q3, to see mid-to-high single-digit growth in 2019: IDC

NEW DELHI: India's


market shipped a record 46.6 million units in the third quarter of 2019, up 26.5% on-quarter and 9.3% on-year, as per data from International Data Corporation (


) India, driven by multiple online sale festivals, new model launches and price corrections on a few key models by various brands.

"The continued aggression by the online platforms with attractive cashback and buyback offers as well as affordability schemes like No Cost EMIs and financing options were key in taking the share of the online channel to a record high of 45.4% with YoY growth of 28.3%," said Upasana Joshi, associate research manager IDC India.

Xiaomi continued to keep its No 1 position with 27.1% share, followed by Samsung with 18.9%, Vivo at No 3 with 15. 2% share and Realme was at No 4 with 14.3%, and Oppo at No 5 with 11.8% share. Compared to the same quarter last year, the share of other brands has been reduced to less than half from about 30%, showcasing the strengthening grip of the top five players in the Indian market.

Samsung was the only player ong top five that lost market share over last year, while Xiaomi recorded its highest shipment ever of about 12.6 million units.

The firm highlighted the decline in sales for offline segment of 2.6% on year, as they fell short of the attractive deals that a consumer could grab in the online space and were still dealing with leftover inventory from previous quarters.

"The offline channel continued to face challenges. Consum....

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